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OUR STORY

More than just a clothing brand - we're a statement.

OUR MISSION

At .223Apparel, we're more than just a clothing brand - we're a statement. Founded by a Nany veteran with a passion for quality, our mission is to provide military enthusiasts, active duty personnel, and patriots with apparel that matches their conviction.

Every design is created with purpose. Every shirt is manufactured with military-grade durability. We stand behind our products like we stood behind our flag - with unwavering commitment.

When you wear .223Apparel, you're not just wearing a t-shirt. You're wearing your values.

OUR VALUES

We stand for something. These core values define who we are.

PATRIOTISM

We believe in the greatness of our nation and the principles it was founded upon. We express our love for America in everything we create.

QUALITY

We never compromise on quality. Our products are made to last - because we know our customers demand and deserve the best.

INTEGRITY

We operate with honesty and accountability. We stand by our word and our products, treating our customers with the respect they deserve.

COMMUNITY

We're building more than a brand - we're building a community of like-minded individuals who share our values and vision.

OUR TEAM

Meet the veterans behind .223Apparel

Brandon Daily

FOUNDER & CEO

Navy Veteran. Brandon founded .223Apparel with a mission to create apparel that speaks to the values of service members and patriots.

Ken McKay

LEAD DESIGNER

Graphic design specialist. Ken creates designs that capture the spirit of patriotism and service that define our brand identity.

Julie Daily

OPERATIONS DIRECTOR

Julie with expertise in logistics and supply chain management. Julie ensures that our products meet the highest standards of quality and efficiency.

Julie Daily

COMMUNITY MANAGER

Julie also connects with our community. Julie ensures that .223Apparel is more than just a clothing brand—it's a movement.

VETERANS PROGRAM

We're proud to support those who have served. Our Veterans Program isn't just about discounts—it's about giving back to the men and women who have given so much for our country.

Through this program, we:

  • Offer a standing 15% discount to all veterans and active duty military personnel
  • Donate 5% of all profits to veteran support organizations
  • Host community events that connect veterans with resources and each other

We believe in honoring service not just with words, but with meaningful action.

LEARN MORE

MADE IN THE USA

We're proudly American-made, from design to production. Every .223Apparel product is manufactured in the United States using materials sourced from American suppliers.

By keeping our production local, we:

  • Support American jobs and manufacturing
  • Ensure the highest quality standards
  • Reduce our environmental footprint
  • Maintain control over fair labor practices

When you purchase from .223Apparel, you're not just getting a quality product—you're supporting American workers and the American economy.

JOIN THE MOVEMENT

We're more than just a clothing brand—we're a community of patriots, veterans, and freedom-loving Americans who stand for something greater than ourselves.

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